"This book is for anyone who ever wondered how ESPN created, nurtured, battled, and branded what has become the worldwide leader in sports. Dr. Smith, shares the secrets of ESPN’s success and presents the game plan for how, as he says, 'to think like an incumbent, act like a challenger.'"
Lesley Visser - Award-winning sportscaster and the first and only woman enshrined into
the Pro Football Hall of Fame
