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	<title>www.espnthecompany.com/blog/ &#187; ESPN The Company</title>
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		<title>ESPN’s Playbook for Success</title>
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		<pubDate>Sat, 17 Oct 2009 19:22:54 +0000</pubDate>
		<dc:creator>Dr. Anthony F. Smith</dc:creator>
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		<category><![CDATA[football]]></category>
		<category><![CDATA[innovation]]></category>
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		<category><![CDATA[new espn book]]></category>
		<category><![CDATA[nfl]]></category>
		<category><![CDATA[sports]]></category>
		<category><![CDATA[sports coverage]]></category>
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		<description><![CDATA[My new book, ESPN The Company tells the fascinating story of how ESPN managed to sustain its growth, innovation and brand in a highly competitive and rapidly evolving marketplace. I share many of ESPN’s valuable business lessons in my book and will also do so here with this blog.]]></description>
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